Terms of Reference (ToR) for the Development of Communication Strategy SOS Children’s Villages Somalia

SOS Children’s Villages Somalia

Terms of Reference (ToR) for the Development of Communication Strategy SOS Children’s Villages Somalia

Terms of Reference (ToR) for the Development of Communication Strategy

SOS Children’s Villages Somalia


SOS Children’s Villages is a non-governmental and non-denominational child-focused organization that provides direct services in the areas of care, education and health for children at risk of losing parental care, and those who have lost parental care. SOS Children’s Villages International comprises 136 national SOS Children’s Villages associations, reaching over one million children, young people, families and caregivers every year.

SOS Children’s Villages (CV) Somalia is part of SOS Children’s Villages International, a Non-Governmental Organization (NGO) that is non-profit, non-sectarian, and non-partisan and has been in existence since 1985 in Somalia. Currently, SOS CV Somalia manages one Village, a kindergarten, a primary school and secondary school in Mogadishu. In addition, SOS also manages Family Strengthening, youth economic and employment development, Emergency, Health, GBV/CP protections and Nutrition programme in Banadir, Hirshabelle state and south state of Somalia.

the last two years, in collaboration with board, SOS Somalia has been expanding its geographical areas and core business to promote and strengthen endeavours to contribute to the achievement of organization target SDGs and to the situation that every child in Somalia develops within a caring family environment to his/her full potential as a self-supporting and contributing member of society. To achieve these goals, the association works through a programmatic approach geared towards Family Strengthening, Alternative Care, Youth Development and employment and economic Development programmes.

SOS CV Somalia runs five Health facilities specialized in the care of women and children across three (3) regions in Banadir, Bay, Bakool and lower Shabelle. The facilities range from primary health units, health centres to hospitals. Among the facilities is the single largest 124 beds public hospital in Heliwa, Banadir region offering both PHC and secondary health care to more than 140,000 beneficiaries annually. Overall, in 2020, More than 463,782 women provided with health and nuturtuion services in SOS children’s Hospital in Mogadishu, Baidoa, and Hudur and more than 17,000 children vaccinated against measles in Mogadishu, Baidoa and Hudur. Together, with donors such as EU, USAID, SOS Children villages international and SOS Children’s villages Somalia are contributing to the reduction of maternal and child mortality in Somalia through provision of free maternal and child health care services at SOS Children village hospital in Mogadishu, Hudur, and Baidoa Hospital.

Based on this background, SOS CV Somalia seeks to engage a communication consultant to develop a comprehensive communication strategy that aims to increase the visibility, contribute to the fundraising needs and advocacy strategy of the organization. The strategy will help to guide information management, address demands form the organization’s regional and international offices, manage engagement with stakeholders and the public and ensure effective implementation of the organizations branding.

  1. Task Objective

The objective of this assignment is to develop a comprehensive communications strategy that contributes to the organizations strategic plan in achieving fundraising and advocacy objectives as well as increasing the visibility of the SOS children’s villages Somalia’s achievements and contributions in the provision of quality alternative care and protection for children. The five-year strategic plan will need to have a clear results framework, stakeholders and required resources.

  1. Scope of service

The consultants will be required to conduct extensive desk review and interviews to understand the need, demand, and requirement for integration and coordination across different functions. The consultant will be expected to develop and present the strategy to the relevant staff and incorporate all feedbacks.

  1. Considerations

The strategy needs to be:

  • Results-oriented.
  • Theory/framework-based
  • Client-centred, benefit-oriented and linked to our core services
  • Participatory and engaging to all stakeholders for the organization
  • Linked to supporting the advocacy, fundraising and emergency communications works
  • Expandable to scale depending need
  • Able to demonstrate how it contributes to sustainability of programmes
  • Cost-effective. More result with minimal effort.
  1. Deliverables;

The key deliverables are:

  • Inception report: Outlining details of planned activities to develop the strategy with proposed methodology, timeline and dates. It should include the final structure of the strategy with description of each section.
  • Draft communication strategy for feedback and comments (Branded Ms Word Document).
  • Presentation of the strategy (Comprehensive and well-designed PowerPoint presentation on the strategy)
  • A final strategy document (in soft and hard copy) in English
  • Detailed work plan based on the strategy and results framework (Ms Excel document).
  1. Duration/Timeframe

The assignment is expected to take two months (calendar days) from signing of the contract. 

  1. Requirements and Selection criteria

The applicant should have the following qualifications and experiences, but not limited to:

  • More than 10 years of work experience in the field of communications
  • Minimum 5 years of experience in developing a communication strategy, ideally for non-profit sector in a development context
    • Sample communications strategies developed previously are required
  • MA degree and above in communication, media or journalism
  • Excellent analytical, oral and written communication skills in English
  • Have a good understanding of the context in Somalia including media and funding
  • Priority will be given to firms or individuals with recommendation letters for developing quality strategy from other non-governmental organizations, UN agencies and bi- and multi-lateral organizations/institutions.
  1. Work relations

The National Institution Partnership and Development Manager (IPDM) and National Communications and Brand Officer will work closely with the consultant, hold debriefing meetings and act as a contact person between SOS and the consultant. They will also do the follow up to ensure the report is delivered in time.

  1. Proposal/application submission

Interested consultancy firms or individuals can apply. The application should be accompanied by:

  • Summarized firm profile with CVs of the lead and associate consultants, if any
  • Technical proposal not exceeding 5 pages typed in New Times Roman size 12, single spaced,
  • Minimum one sample of a strategy developed for another organization (may be verified with the organization) by the consultant
  • Financial proposal


All correspondence and submissions should be done through this procurement email: procurement@sossomalia.org

  1. Deadline for Application

Please send completed applications by Tuesday June 8, 2021 at 3.30pm.

Disclaimer: SOS Children’s Villages Somalia is not responsible for reimbursing the costs associated in this application.



Follow us on Social Media:

Facebook Page: https://www.facebook.com/QaranJobs.so  

Facebook Group: https://www.facebook.com/groups/somaliajobs

Linkedin: https://so.linkedin.com/company/qaranjobs

Twitter: https://twitter.com/QaranJobs

Instagram: https://www.instagram.com/qaranjobs

To apply for this job email your details to procurement@sossomalia.org

error: Content is protected !!