·         Lead the development and implementation of the bank product development and commercialization strategy including pricing to expand market share and Return on Investment.

·         Develop annual plans and engage cross functional teams in the development & implementation of the plans.

·         Profit and Loss responsibility for the execution of approved plan to drive growth and development of the Marketplace.

·         Ensure profitability of products and services,

·         Provide, manage, and maintain comprehensive business status reporting with robust key performance / risk indicators and tracking thereof.

·         Execute governance & approval mandates as a member of the Bank’s Marketing and Product Development Management Committee

·         Effective management of the Marketing Budget allocated to Business Marketing and Product Development to ensure low levels of carry forward to reduce impact to annual planning.

·         Prepare and implement marketing, strategies, and plans.

·         Prepare and manage the Marketplace budget, KPIs, targets and other objectives.

·         Champion customer-experience and brand promise delivery in cooperation with business teams.

·         Manage marketing suppliers, media, public relations, and communications agencies.
agents.

·         In charge of brand evaluation and enforcement
internally and externally.

·         Gather and distil customer and market insights, monitor market trends, and feedback and share proposals on the same to the management team in a timely manner.

·         Monitor competitor activity and understand trends in the market.

·         Setting and regularly review pricing policies across the Marketplace product suite.

·         Overseeing the liaison with external vendors to follow up on deliverables, handle issues and escalate as required.

·         Actively participate in projects with other partners, training and workshops, marketing events and campaigns.

·         Constantly adapt to the evolution of the market, detecting and studying the potential opportunities to create a new product and/or ensure the adaptation of current products.

·         Work with the marketing team and other stakeholders to develop clear product G0 to Market and Commercialization strategy for new and revamped products.

·         Conduct/ attend customer presentations with sales teams, particularly for complex customer requirements for need analysis.

·         Analyze product capabilities of competitors and develop more responsive product offerings.

·         Support the sales team by developing solutions for multi-product deals and creating pricing options for proposals to ensure profitability levels are maintained.

·         Responsible for training and sensitization of staff on products and services.

·         Train, Coach, mentor and develop a high performing team with clear responsibilities and accountabilities.

·         Providing support and assistance to individual team members. Assist in training, staff development, performance reviews and disciplinary actions.