Terms of Reference (ToR) For Consultant to undertake social Media Influencers Technical Capacity Gaps Assessment in Somalia

Terms of Reference (ToR)

For Consultant to undertake social media influencers technical capacity gaps assessment

Background

Save Somali Women and Children (SSWC) works on the realization of an empowered women living with dignity and contributing as equal partners in development in an environment free from violence and discrimination.

In this program SSWC works with Oxfam Novib to provide initiatives to realize women’s rights and inclusive governance in Somalia.

Program description

Project title: Digital Influencing for improved inclusive governance and women participation in decision-making chains

This project will address the digital information and campaigning gaps that will push women’s rights and political participation in the public agendas of Somalia. This will be achieved through development of powerful and change-inspiring campaigns to be promulgated through various digital platforms – Facebook, Twitter, Instagram and TV channels. Extensive discussions are occurring online in Somalia, which have significance on the national debate, with middle class and urban youth being particularly active online. Their subsequent influence on community-level discussions is significant and thus need to be shaped by appropriate information. Featuring video and other engaging content, will help counter negative online discussions and contribute towards greater public acceptance of women’s rights in Somalia.

This project will engage a range of actors working on women’s rights and digital influencing.

This project will empower women and female youth activists to use social media to shape public perceptions of gender ideas, beliefs, and values and serve as an important means of generating women’s awareness about their subordinate or even oppressed status

Deliverables

Activity: “Mapping out social media influencers/activists across Somalia: profiles, location, topics of interest, etc. Conduct assessment of technical capacity gaps relating to campaigning on social media”

The consultant is required to assess social media influencers campaigning gaps in Somalia providing profiles, locations and topic of interest.

The consultant will carry out desk review of social media activists in women rights and inclusive governance on Facebook, Twitter, and Instagram- the three most commonly platforms used by Somalis. The consultant is expected to assess the level of campaigning knowledge the activists poses and gaps/challenges to their successfully campaigning through desk review and interview.

The consultant should provide list of growing social media activists to be trained on campaigning and advocacy to influence women’s rights and inclusive governance in Somalia.

Experience

The consultant should poses;

• Proven analytical/digital research knowledge
• Proven experience of Social media/digital media consulting/knowhow
• Experience Advocacy and campaigning knowhow

Education

Master’s degree in Media and Communication, Journalism, or any other related field.

Duration

The consultant is expected to submit the draft assessment within 7 days upon signature of the agreement.