Hormuud Telecom is the leading telecommunications provider in Somalia. Founded in Mogadishu, for the last 20 years we have provided Somalis at home and abroad with reliable internet, calls, and mobile money services.

This role leads the marketing creative process through translating business briefs into marketing campaigns. The role directly handshakes with both internal stakeholders; products, media, research, trade marketing and external stakeholders; marketing agencies.

• Develop, Manage and Deliver advertising and brand campaigns for the different products and services
• Partner management for both internal and external stakeholders (Advertising agencies).
• Harness advertising and media trends including digital with the sole aim of incorporating them into internal marketing campaigns.
• Develop a framework for message management that will advise the number of marketing campaigns and prioritization to be run by the organization in the set financial period.
• Develop and execute strategies to capture maximum value from all advertising and brand spend.
• Ensure hands on management of advertising campaigns from briefing ? launch ? Sustenance ? Retirement with the support of the research and business analytics teams in performance reviews
• Leads and coordinate the GTM (Go to market) planning.
• Drive the Digital Transformation agenda and design thinking across the advertising teams.

Education & Experience

• Bachelor’s Degree in a Business or Commercial discipline from a recognized university
• Experience of 5 years in a busy marketing and brand management function preferably in the telco, FMCG or financial industries
• Experience in the use of business analytics, performance reporting and research to drive data driven decision making within the marketing function
• Understanding of GSM products and customer segments

Business Competencies

• Working With Others
• Operational Excellence
• Creativity and Innovation
• Business Know-how
• Working With Change
• Project and Programme Management

Functional Competencies

• Products, Services and Technology Knowledge
• Marketing Know How
• Digital Marketing
• Negotiation
• Competing to win