SOS Children’s Villages invites applications from suitably qualified and interested candidates who fulfill the eligibility criterion for the below one Position.

Job Title: Digital Fundraising Officer

Location: Mogadishu

Direct Line Manager: Head of  Institutional Partnership Development    

Job Summary:

To work with the Head of Fund Development and Communications and our Regional Digital Fundraising Advisor to plan, develop and implement all aspects of SOS Children’s Villages’ digital fundraising strategy to reach more people, raise more funds, and build stronger relationships with our audiences.

The officer will lead the Development and implementation of digital fundraising programs including e-newsletters, e-mail acquisition, online content monetization, digital fundraising via website, e-mail, mobile, and social media and as well Manage engagement and cultivation of leads acquired through online fundraising, and create ways to foster higher giving levels.  In collaboration with Fund development and Communications Department, the digital fundraising officer is responsible for ensuring digital fundraising

KEY MAIN DUTIES  AND RESPONSIBILITIES

In collaboration with the Regional Digital Fundraising Advisor,  Fund Development and Communications Manager, effectively design and implement digital marketing strategies and management of the Organization’s digital “asset” through all available channels for Fundraising and donor loyalty (website, e-mail marketing, social media, SEO, SEM, digital analytics, etc.).

Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of the content is measured against clear KPIs.

Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of SOS Children’s Villages’ work.

Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter Instagram, YouTube as well as other platforms to expand our social media audience base.

Advertising: Implementing Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition, you will maintain our presence on third party sites, keeping all messaging current.

Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.

Brand Guidelines: To implement brand guidelines and ensure compliance in all digital focal points.

Reporting: Monitor, report and analyse results to improve performance, using tools such as Google Analytics, Google Tag Manager, Social Media Insights tools and others so that amendments and improvements can be made where appropriate.

Other: Keeping up to date with the latest trends and best practices in digital fundraising and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Priority Tasks and Responsibilities

• Strategic planning of digital marketing campaigns.
• Design and optimization of web pages (landing pages).
• Configuration and optimization of advertising campaigns on Facebook/Instagram (Facebook Ads).
• Configuration and optimization of email marketing campaigns.
• Configuration and administration of Google Analytics and/or Google Tag Manager.
• Configuration and optimization of advertising campaigns on Google (Google Ads).
• Implementation of SEO across website and landing pages
• Use of graphic design tools mainly to implement digital marketing elements. (Adobe Illustrator, Adobe Photoshop and Adobe InDesign)
• Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Designing, building and maintaining our social media presence
• Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
• Identifying trends and insights, and optimizing spend and performance based on the insights
• Brainstorming new and creative growth strategies
• Planning, executing and measuring experiments and conversion tests
• Collaborating with internal teams to create landing pages and optimising user-experience
• Showing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborating with agencies and other vendor partners
• Evaluating emerging technologies. Provide thought leadership and perspective for adoption where appropriate

1. Child Safeguarding

• The Digital fundraising officer/coordinator shall ensure that the Child Safeguarding/Child Protection Policy is mainstreamed in his/her activities in the implementation of Fund Development objectives in the Organization
• Perform other duties and tasks, consistent with the skills and expertise, as required in non-routine circumstances.