2022-01-26

Social media/ Digital Marketing Officer – Hargeisa, Somaliland

Hargeisa, Somaliland
Posted on January 26, 2022

Waayeel Consulting

Social media/ Digital Marketing Officer – Hargeisa, Somaliland

JOB DESCRIPTION

JOB TITLE:	Social media/ Digital Marketing Officer
REPORTS TO:
DEPARTMENT:	Communications
LOCATION:	Waayeel Consulting LTD HQ

Purpose of the role

The Staff member shall be engaged in the capacity of Digital Marketing Officer, the current duties and responsibilities of which are set out below. The following duties and responsibilities may be amended from time to time based on the discussions of the parties.

Main Duties

Website CMS (content management system) experience.
SEO (search engine optimization) implementation (both on-page and technical). Social media management- including content planning/creation and paid advertising.
Email newsletter database management and growth strategy.
Reporting and analysis using analytics systems. Essential Criteria
Excellent written and verbal communication skills.
Demonstrable experience of using initiative and strategy on a project.
Working knowledge of the arts and creative industries.
Working knowledge of optimisation of digital platforms (including but not limited to: Google, Facebook, Instagram, Twitter, LinkedIn, Website CMS (including WordPress), YouTube,).
Demonstrable experience of developing and implementing effective social media campaigns.
Demonstrable experience of content creation and implementation.
Strong working knowledge of Google Ads (formerly Google AdWords).
Experience of delivering and evaluating the effectiveness of marketing plans.
Experience of using Microsoft Office (particularly Word and Excel).
Demonstrable experience of meeting sales driven targets. Desirable Criteria
Digital camera experience to produce quality photographs for marketing purposes.
Image editing/creation experience using Adobe Photoshop and Light room.
Video editing/creation experience using Adobe Premiere Pro.
Provides timely, accurate and complete reports on the operating condition of Waayeel.
Support with the implementation and delivery of the waayeel entity-wide marketing strategy
Work in partnership with the delivery teams to implement the marketing strategy for each of the consulting programs or service, using a tailored approach to ensure the objectives of each program are met.
Social media support including ongoing social media communications calendar and content creation.
Delivery marketing and communications for existing and new services offered by Waayeel.
Contribute to raising the Waayeel’s profile and awareness throughout digital platforms through partner organisations, networks and stakeholder relationships.
Social media support including ongoing social media communications calendar and content creation.
Supporting with daily media monitoring, reporting anything of note to senior management.
Develop daily post to lure followership and grow activity on various Waayeel media platforms.
Develop quarterly internal marketing newsletter.
Write and produce copy where necessary including blogs, web copy and press releases.
Develop stakeholder relationships and nurture partner relationships.
Work alongside consultants to develop local and international press coverage.
Organise and deliver multiple organization’s events, external events and workshops.
Be a brand ambassador for the organisation, ensuring staff are using the branding correctly.
Attend periodic group Meetings, and networking events
Responsible for driving the company to achieve and surpass sales, profitability, cash flow and business goals and objectives through marketing.

Required Qualifications and experience

BScdegree in marketing or relevant qualifications. Social media certification, programming back ground and sales certification are an added advantage
Experience in consultancy industry particularly management is highly regarded
2 – 5 year’s work experience in digital marketing, social media campaigning or relevant jobs

HOW TO APPLY

Application email: hr@waayeelconsulting.com

Deadline: 2 February 2022.

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